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      <image:caption>Skinny dip safely (and sustainably)</image:caption>
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      <image:caption>How to advocate for public lands</image:caption>
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      <image:caption>Learn to hike off trail</image:caption>
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      <image:caption>Don't die of dysentery: Water purification review</image:caption>
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      <image:caption>Socks that stink (and some that don't)</image:caption>
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      <image:caption>The portable pizza pouch is moist</image:caption>
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      <image:caption>We got lost in the Solitaric</image:caption>
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      <image:caption>Camping is cold AF. 11 tips</image:caption>
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      <image:caption>Weird backpacking foods (in a good way)</image:caption>
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      <image:caption>Backcountry boozing on the cheap</image:caption>
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      <image:caption>Hella lit firestarters</image:caption>
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  <url>
    <loc>https://www.alexgulsby.com/home</loc>
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    <lastmod>2023-04-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6127b34427f8067a2419b19d/1632358326871-7P3Q2DG8AF1T6OLLJDDC/966CF817-79C8-4824-976A-E4317E3DC27E.jpeg</image:loc>
      <image:title>Home - I’m Alex, writer and brand director based in Denver.</image:title>
      <image:caption>I help companies that stand for something to stand out in a crowd. My work is direct, something that can be scary for both big and emerging brands alike. But I believe that the best stories are the most authentic. Be human, trust the process, enjoy top-shelf results.</image:caption>
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      <image:title>Home - Durango Tourism Office</image:title>
      <image:caption>The real southwest experience.</image:caption>
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      <image:title>Home - 99 Boulders</image:title>
      <image:caption>Backcountry experiments, good and bad.</image:caption>
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      <image:title>Home - Backpacker Magazine</image:title>
      <image:caption>Sometimes scary stories from the trail.</image:caption>
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    <loc>https://www.alexgulsby.com/about</loc>
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    <lastmod>2021-10-23</lastmod>
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      <image:title>About - Hi, I’m Alex.</image:title>
      <image:caption>Writer, brand director, outdoor chef, wannabe, sailor, &amp; unapologetic creative. I help brands that stand for something to stand out in a crowd, through authentic, ownable storytelling. In my book, simple can feel scary but authentic isn’t complicated. Do you have an innovative, results-driven, powerful, performance-oriented brand built on synergy? So does everyone else. Let’s prove you’re bigger than that.</image:caption>
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      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6127b34427f8067a2419b19d/1631150434054-2MWW529UMYHQAXDV7R4B/80987211_10157205905569272_4437275153247764480_n.png</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6127b34427f8067a2419b19d/1631150458038-U7PT6JKZDDEFOTWN0RLG/74687847_10156890008417075_5506540551878475776_n.jpg</image:loc>
      <image:title>About</image:title>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.alexgulsby.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
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  <url>
    <loc>https://www.alexgulsby.com/backpacker</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-23</lastmod>
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      <image:title>Backpacker - Climb a fourteener at night.</image:title>
      <image:caption>The more we talked about it, the more brilliant our new mission sounded: We’d top out before sunset, chug a beer, descend, and prove once and for all that early mornings are for the birds.</image:caption>
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      <image:title>Backpacker - Act like a local.</image:title>
      <image:caption>The place was filled with jumpers, music, and—worst of all—spectators. My stomach curled as I watched a group of teens launch back flips off the bridge into the Animas River. Minor problem: I had never jumped off anything much higher than a pool diving board.</image:caption>
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      <image:title>Backpacker - Survive the desert.</image:title>
      <image:caption>We climbed a ridge to get a better vantage and discussed our options. To my left, a slick rock face peeled away from the ridge at a 45-degree angle. I stood on the snow-covered stone at the edge, looking down 120 feet to the bottom. I was turning back to Gordon when my shoe slipped.</image:caption>
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    <loc>https://www.alexgulsby.com/durango</loc>
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    <lastmod>2021-09-23</lastmod>
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      <image:title>Durango - Rugs for Pepsi?</image:title>
      <image:caption>The first day in his new position at Pepsi, Clark went out to collect on over-due bills. The men who owned the trading posts didn’t have money to exchange, but they offered something better: beautifully ornate, hand-woven, pictorial rugs. Clark accepted these trades and sold the rugs in town. It was a win for everybody.</image:caption>
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      <image:title>Durango - Worst kept secrets.</image:title>
      <image:caption>People often ask me about my favorite Durango activity. It’s a loaded question and I know what they’re looking for. They want the inside scoop, directions to the secret trails and views, something magical off the beaten path. They want to know, from a local's perspective, the best way to experience our town. My answer is twofold.</image:caption>
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      <image:title>Durango - Craft boozing that isn’t beer.</image:title>
      <image:caption>Can a city of less than seven square miles really fill up your must-try cocktail bucket list? The answer is yes. The best of the best mixologists have made their home in Durango, where they serve up and shake down their life’s work in stemmed crystal bowls, retro whiskey glasses, and herb garnished champagne flutes.</image:caption>
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    <loc>https://www.alexgulsby.com/99boulders</loc>
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    <lastmod>2021-09-23</lastmod>
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      <image:title>99Boulders - The pizza necklace.</image:title>
      <image:caption>Our pizza was thawing. The inside plastic was beading with greasy humidity. Impressively, exposed to the sun, the pizza was warm and the cheese had melted to a delicious consistency. It smelled of plastic and week-old cheese, but like a fine wine, this pizza had matured with age.</image:caption>
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      <image:title>99Boulders - Dysentery-defying tablets.</image:title>
      <image:caption>After my 7th fatal strike on the Oregon trail that week, I promised myself something: I would never die of dysentery again. More importantly, I’d never let any of my family or loved ones go through that awful death again. That’s why, among other arguably more realistic reasons, I carry water purification tablets when I go backpacking.</image:caption>
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      <image:title>99Boulders - Some stinking socks.</image:title>
      <image:caption>And what do you do after five days of nonstop wear? You take a big ol’ whiff. I have a strong stomach and frankly think I smell like roses all the time, but even I couldn’t handle myself after this.</image:caption>
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